Following a 15 year career in marketing, including 6 years in the rail industry, Joanna Seabright set up a consultancy firm in late 2014 specialising in rail marketing and franchise bid writing across both marketing and customer experience workstreams. Clients include: Midland Expressway Limited (M6toll), Keolis UK, Govia, Chiltern Railways, National Express , Stagecoach Rail
Consultant and Director, Joanna Seabright, recently led the marketing workstream on the South West, West Midlands, TransPennine Express and East Anglia bids, and supported specific plan areas of the customer experience workstream on the LOROL and East Anglia bids.
Core skills include:
Marketing strategy and initiative development
Blueprint and business case development
Authoring compelling bid submissions, supported and justified by strong business cases and ROI, and risk mitigation
Identifying potential commercial partnerships, lead negotiations and Head of Terms
Liaison with key stakeholder partners to agree strategic commercial activities
Support commercial teams with revenue model inputs
Working to strict deadlines and adhering to ITT and bid policies
Customer experience workstream activities included developing strategies around compensation, customer reporting and stakeholder relations
In 2015 Joanna worked with client Chiltern Railways to deliver crisis marketing campaigns following a landslip that closed the line for a number of weeks. Later in autumn 2015 she returned to Chiltern to manage marketing activity promoting their new line from Oxford Parkway to London.
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